Join us on September 24, 2026, from 11:00 AM – 1:00 PM (CDT) for a Lunch & Learn hosted by HR Green.
This session, “Making the Numbers Work: Developer & Home Builder Proformas,” will feature Luke Allen, Vice President of Land Acquisition at Ashton Woods, and will provide an inside look at how developers and home builders evaluate the financial feasibility of land development projects.
The discussion will explore how developer proformas are built, the key assumptions that influence project viability, and the challenges of making a deal pencil in today's market. Attendees will also learn about common mistakes made during financial analysis and strategies for evaluating opportunities more effectively.
Attendees will gain insight into:
The fundamentals of developer and home builder proformas
Key assumptions that impact project feasibility
Common challenges in today's development market
Mistakes to avoid when evaluating a deal
Strategies for making projects financially viable
This session is designed to provide valuable perspective for developers, engineers, planners, builders, and land professionals interested in the financial side of land development.
Lunch Provided. RSVP Required.
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Current members should log in to the Members Portal to RSVP and secure their seat for this event.
Your membership includes full access to chapter events, resources, and exclusive content — be sure to sign in to take advantage of your benefits.
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If you’re a woman interested in learning more about Ladies in Land, we invite you to join us for this event.
This $35 Event Access Registration allows you to attend one of our education-first sessions and experience how our chapters operate — structured conversations, real industry insight, and meaningful connection.
This event is open to women who are interested in land development and the broader built environment.
Reserve Your Spot Today! -
Sponsor This Event:
Get your brand in front of land development professionals through an event-only sponsorship.
Perfect for companies looking to:
Increase brand visibility
Network with industry leaders
Support the local market
For Annual Sponsors:
You're already covered! Simply reserve your spot below.