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The Spotlight Hub

September Member Spotlight

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September Member Spotlight 🌟

OnPlace & Monaca Onstad

At Ladies in Land, our monthly Spotlight Feature shines a light not only on the trailblazing women transforming the land development industry, but also on the companies that are pushing for meaningful change. This September, we are proud to recognize OnPlace and Monaca Onstad, President & CEO.

About OnPlace

OnPlace is redefining what it means to build communities by putting the customer and city first. Their approach is rooted in the belief that true placemaking requires more than just design—it requires thoughtful planning, intentional activation, and a focus on creating spaces where people can form lasting memories and traditions.

As OnPlace describes it:

“Our amenity and lifestyle philosophy is rooted in placemaking. To create a true place it must be designed and thoughtfully planned with the end activation in mind. Through our intentional approach, we help make memories and curate traditions.”

About Monaca Onstad

Leading this vision is Monaca Onstad, a nationally recognized community relations and lifestyle executive with more than 20 years of experience in the real estate industry. Her career has been dedicated to placemaking, community relations, and lifestyle programming, and her leadership has left a lasting mark on some of the nation’s most successful communities.

Highlights of Monaca’s career include:

  • Helping move Lakewood Ranch from the 4th best-selling community in the U.S. to the #1 best-selling community for all ages.

  • Recognized as Best Lifestyle Director in the U.S. (2018) by the NAHB Sales and Marketing Council.

  • Ranked among the Top 4 Lifestyle Directors nationwide for four consecutive years (2019–2022).

  • Holding a Bachelor’s degree in Business Management and a Master’s degree in Marketing.

June Orlando Lunch & Learn

Many of our members had the chance to hear directly from Monaca during our June Orlando Lunch & Learn, where she joined Shannon VanCleave of Pulte Group and Stephanie Darden Bennett of Prismatic. Together, they shared how innovative placemaking strategies can transform developments into vibrant, connected communities.

Celebrating Leadership & Vision

We are honored to feature OnPlace and Monaca Onstad as our September Spotlight. Their commitment to building communities that put people first is exactly the kind of leadership that inspires us at Ladies in Land.

New Member Benefit:

Meet Our Executive Coach Allison Williams

We’re thrilled to introduce a powerful new resource for our members—access to our very own Executive Coach, now partnering with Ladies in Land to support your growth and leadership journey.

Our coach brings years of experience in leadership development, career strategy, and personal growth—and she’s here to help you level up. Whether you're navigating a career transition, stepping into leadership, or simply looking to grow with intention, she’s your go-to guide.

What She’s Offering:

• Monthly Members-Only Coaching Call – included free with your annual membership
• Access to her exclusive leadership tools and resources
• Opportunities for personalized one-on-one coaching (available at member rates)
• Workshops, office hours, and more—tailored to women in land development

This is a game-changing value. No other organization in our industry is offering this level of access to executive coaching as part of your dues.

Take advantage of this incredible opportunity to invest in you. Because when women rise, we all rise.

Monthly Sponsors

FAQs

  • We spotlight outstanding members, relevant news about the organization, inspiring female leaders in land development, and supportive business partners. If you’re making an impact or have a story to share, we want to hear it!

  • There are many ways to engage—join as a member, attend events, contribute to discussions, sponsor a meetup, or connect with your local chapter leader to explore volunteer or leadership opportunities.

  • Reach out to our Memberships Team directly via memberships@ladiesinland.com, or head to our Corporate Membership page and use the contact buttons provided—we’re happy to walk you through the options.

  • Become a Business Partner! You’ll be included in our Preferred Vendor Directory and may be featured in spotlights, newsletters, or event promotions designed to introduce trusted partners to our community.

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